For every 100 consumers, on average three will want your services right now. Conversely, for that same 100 leads, 90 of them will want your specific services within the next seven years. Unfortunately, for most sales people, their focus is almost exclusively on finding that needle in a haystack that needs their services immediately. The truly triumphant sales agent uses drip marketing and advertising to remain at the top of the prospect’s mind until they are ready to complete the sale.