You will have to adjust how you Market to the Lazy home buyer and renter searchers out there or other Agents will get the quality Leads.

Read this summary paragraph twice (if you are not sure what is being said here). Getting a buyer lead has much lower probability when the Google Search results produces a link that when clicked it lands on a page where a home buyer must now filter by price or by bedrooms or other criteria. Why? Well, over the past several years the search creator Google, has given birth to lazy searchers, that’s why. They don’t need the extra work of these types of search results when they can just click BACK on their browser and click the next link in the search results. Leads are low quality when they disappoint the searcher who clicks to NOT find what they were searching for.

Using superior real estate marketing lead services right now will result in a few high quality potential buyers per month. Home Searchers on Google are Lazy. Everyone is working to capture the few buyers that are out there. Some Agents are paying a lot more for lead services right now to generate quantities of leads; many are not getting much more than a waste of their time and money.

Having patience right now and the ability to hold on during this market is not just the advice we offer to Sellers, but is also good advice to Agents. When you convert just one high quality lead per month and it’s worth thousands.

Now you may be asking, “Where can I find quality marketing that produces quality leads like that?”

The answer MUST begin with Google. Give yourself every chance to be found in a Google or other Search Engine search where so many buyers or renters begin their search and find those properties and Agents they see in their search results.

Go ahead and start with a Search on Google. Search what? Well if you want to catch a buyer online you must act, think and search like a buyer searches and see what they see and where they are seeing it, on Google.

What do buyers enter in their property search? Humm, how about 4 bd 2 ba Light and Bright Open Floor Plan Home near great schools.

Nope, not a chance. This is what WE as Agents have used for years to market to each other on MLS or at Sales Meetings handing out our hot list of flyers with what we are selling. Oops! We forgot. We are not marketing to Agents anymore, are we? Those that are getting the leads know market directly to buyers (or renters). So, let’s start thinking like a home, condo buyer renter searching for a property for sale or for rent.

Ask yourself; do my listings have the keywords (aka. buyer search words) in them that match with what a buyer would enter as they are searching on Google for my Listings?

Let’s see two examples I have found that REALLY make the point.

BEFORE you click the link below, I will tell you that I have researched and I share what I preach in emails, articles like this, on the PropertyNut.NET BLOG and in Free weekly Webinars. In a NutShell, in order to be found by a buyer searching Google, every Ad Title of a listing (or description if no title is allowed) must have;

Type of property, How offered, number of bedrooms, City, State, and specifically what the property is near that a buyer would know or recognize and use to search with.

Ok, click http://propertynut.com/belowmarket this link and the page will open in a new window so you can keep reading while I make some points for you about these Listings being marketed.

Now let’s look at these Listing Titles from the Link above you hopefully clicked.

Most of the Listing Ads don’t have Home for Sale City State or specifically what the property is near. People won’t search Google with words like  “Gorgeous Home in a Fantastic Location”  (this is the Ad Listing at $275,000 Phoenix). Ok, you laugh. But 85% of Real Estate Agent Ad Listings look like this. How can buyers find you if you don’t match their search words (aka. keywords) in your listing?

A good title using the same home Ad Listing above, a buyer will search for ……  Phoenix AZ Home for Sale 4 Bedrooms blocks from Cave Buttes Recreation Area 15 minutes to Mayo Clinic Hospital 2 miles from Desert Ridge Marketplace easy 10 minute commute to American Express

Our research shows that a Keyword RICH title that people do type into Google every day, every month by the thousands produces quality calls and emails that many of you are missing out on.

How do you find and select these keywords? You can research and then enter keyword rich titles into a quality lead and marketing service like PropertyNut or you can pay most of them to do it for you. Either way you MUST have marketing like this in place for your Listings that Match up with the buyer or renter search.

Now let’s see a few Listing Ads that do have Titles that are Keyword rich and are being FOUND in Google search results.

This Agent has great keyword rich titles! More importantly, can you find these listings in the Google results of a buyers search?

Now let’s see. Open another Brower and go to Google.Com – we need some provable results. Results may vary based on your Internet browsing habits and your location.

Search Google on 5 bedroom home for sale in Chandler Arizona  or AZ      produces Page 1 Google search results

Search Google on 3 bedroom home for sale in Mesa AZ or Arizona     produces Page 1 Google search results

Search Google on Gilbert Arizona 5 bedroom home for sale by banner hospital     produces Page 1 Google search results

Only a FEW free websites provide you with this type of SEO or Search Engine Optimization. Quality Marketing services or websites will place the Links in Google and all over the internet that when clicked returns the searcher to your listing or a page filled with only your listings. Often a small fee is part of leveraging these services and their generosity for this quality of links which only lead back to you. One other major benefit to this type of marketing service is it makes no difference how many listings the service has in a given city, state or zip code. The great services are marketing your listing and you and NOT a web page with thousands of Listings for buyers to begin searching through.

End of Story. End of Lesson. Use this information and start marketing with a service that offers these concepts, capabilities and resources at a reasonable cost. When buyers FIND you and your listings, you will get quality leads and more commission checks. Oh, by the way, sellers will be thrilled to find their listings on Page 1 of Google as well.